Mexico (Group A) · Colombia (Group K) · All times Pacific (LA)
Format: Doors 1.5h before · Game 2h · After-party 2h
Total runtime: 5.5h per event · Built: May 19, 2026
Event Template (every match)
Doors Open−1h 30m
Match2h live
After-Party+2h
Mexico — Group A
3 Matches · vs RSA · KOR · CZE
Match 1 · Tournament Opener
Thursday · June 11, 2026
🇲🇽 Mexico vs 🇿🇦 South Africa
Estadio Azteca · Mexico City
Kickoff12:00 PMPT · LA
Run of Show
Doors
Match
After-Party
10:30 AM12:00 PM4:00 PM
Doors
10:30 AM – 12:00 PM
Match
12:00 PM – 2:00 PM
After
2:00 PM – 4:00 PM
Weekday LunchTough turnout window — pitch as a long lunch / early happy hour.
Match 2
Thursday · June 18, 2026
🇲🇽 Mexico vs 🇰🇷 South Korea
Estadio Akron · Guadalajara
Kickoff6:00 PMPT · LA
Run of Show
Doors
Match
After-Party
4:30 PM6:00 PM10:00 PM
Doors
4:30 PM – 6:00 PM
Match
6:00 PM – 8:00 PM
After
8:00 PM – 10:00 PM
Prime WeeknightAfter-work crowd, dinner + drinks runs into after-party.
Match 3 · Final Group Game
Wednesday · June 24, 2026
🇲🇽 Mexico vs 🇨🇿 Czechia
Estadio Azteca · Mexico City
Kickoff6:00 PMPT · LA
Run of Show
Doors
Match
After-Party
4:30 PM6:00 PM10:00 PM
Doors
4:30 PM – 6:00 PM
Match
6:00 PM – 8:00 PM
After
8:00 PM – 10:00 PM
Prime WeeknightDo-or-die game = higher emotional stakes = stronger sell.
Colombia — Group K
3 Matches · vs UZB · COD · POR
Match 1 · Group Opener
Wednesday · June 17, 2026
🇨🇴 Colombia vs 🇺🇿 Uzbekistan
Estadio Azteca · Mexico City
Kickoff7:00 PMPT · LA
Run of Show
Doors
Match
After-Party
5:30 PM7:00 PM11:00 PM
Doors
5:30 PM – 7:00 PM
Match
7:00 PM – 9:00 PM
After
9:00 PM – 11:00 PM
Strong WeeknightColombia's tournament opener — high diaspora urgency.
Match 2
Tuesday · June 23, 2026
🇨🇴 Colombia vs 🇨🇩 DR Congo
Estadio Akron · Guadalajara
Kickoff7:00 PMPT · LA
Run of Show
Doors
Match
After-Party
5:30 PM7:00 PM11:00 PM
Doors
5:30 PM – 7:00 PM
Match
7:00 PM – 9:00 PM
After
9:00 PM – 11:00 PM
Mid-WeekSolid mid-week; perceived "easier" game = softer ticket sell.
★ Marquee · Saturday Night
Match 3 · Final Group Game
Saturday · June 27, 2026
🇨🇴 Colombia vs 🇵🇹 Portugal
Hard Rock Stadium · Miami
Kickoff6:00 PMPT · LA
Run of Show
Doors
Match
After-Party
4:30 PM6:00 PM10:00 PM
Doors
4:30 PM – 6:00 PM
Match
6:00 PM – 8:00 PM
After
8:00 PM – 10:00 PM
★ Best Night of the Group StageSaturday + marquee opponent (Ronaldo) + group-decider = ticketed event potential.
17-Day Calendar View · June 11 → June 27, 2026 (Group Stage)
11 Thu
MEX vs RSA · 12 PM
12 Fri
13 Sat
14 Sun
15 Mon
16 Tue
17 Wed
COL vs UZB · 7 PM
18 Thu
MEX vs KOR · 6 PM
19 Fri
20 Sat
21 Sun
22 Mon
23 Tue
COL vs COD · 7 PM
24 Wed
MEX vs CZE · 6 PM
25 Thu
26 Fri
27 Sat
★ COL vs POR · 6 PM
Mexico match
Colombia match
Marquee event (Saturday + Portugal)
Promotion-Strategy Recommendation
★ TIER 1 · Ticketed Marquee
Sat · June 27 · COL vs Portugal
The only Saturday night of the group stage. Marquee opponent (Ronaldo era closer). Group decider — emotional stakes peak. Charge cover, secure sponsors, plan capacity overflow.
TIER 2 · Strong Weeknights
Thu Jun 18 · MEX vs KOR Wed Jun 24 · MEX vs CZE Wed Jun 17 · COL vs UZB
All 6-7 PM kickoffs = built-in after-work crowd. Bundle as a 4-event "group-stage pass." Lower cover, food/drink minimums.
TIER 3 · Casual / Soft Plays
Thu Jun 11 · MEX vs RSA (12 PM) Tue Jun 23 · COL vs COD (7 PM)
Opener is a midday weekday — pitch as long-lunch / extended happy hour. COL vs COD is mid-week against a perceived easier opponent — keep it casual / no cover.